UX Boot Camp Rome Edition - June 20th-22nd 2016 - HSPI SpA

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UX Boot Camp Rome Edition - June 20th-22nd 2016

Formazione > Eventi
June 20th-22nd 2016
3 Days of Intensive Training on
UX Methods & Metrics

Join us for the first Italian UX Boot Camp taught by Jeff Sauro, June 20th-22nd in Rome, organized by MeasuringU with the cooperation of the Department of Computer, Control, and Management Engineering, and the Department of Psychology of Sapienza - Università di Roma.
Participants receive a User Experience Research Certificate and 2.5 Continuing Education Credits from the University of Denver. At the similar Jeff's boot camp in  Denver, there has always been a great group of participants from dozens of companies  including: Google,  CitiGroup, John Deere, American Airlines, Amica Insurance, Rockwell Automation  and Charter Communications.

To get more information: ux-bootcamp@hspi.it
Course Details

The early registration discounted cost is $3,000 US per participant for all three days (through May 2nd). The regular price is $3300. This includes:
  • Daily Lunch and Two Daily Breaks
  • Course Books, Binders and Materials (valued at over $700)
  • Software Licenses (downloadable excel calculators value of $399)
  • Internet Access
  • Certificate and 2.5 Continuing Education Credits from the University of Denver
  • A Tuesday Night Cocktail Reception of course

Classes will run from approx. 9am-5pm daily with lunch and a morning and afternoon break. Jeff Sauro will be the instructor. The courses will be a mix of lecture material and hands on practice learning and applying the methods.

All classes will be held at the Department of Computer, Control, and Management Engineering  "Antonio Ruberti" of Sapienza - Università di Roma




Topics Covered
We will use several case studies and examples so participants are familiar with the following methods.
Fundamental UX Metrics & Methods
Determining Customers' Top Tasks
Moderated Usability Testing Tips
Making the Most of Unmoderated Usability Testing
Benchmarking Website Usability
Testing the Information Architecture / Navigation of Websites
Card Sorting and Tree Testing
Comparative Usability Testing
How to Present Quantitative UX Data
Survey Design and Analysis
Sample Size Calculations
Confidence Intervals
Schedule Agenda

The UX Boot Camp Rome will involve mornings with interactive lectures, visuals, witty jokes, and practice exercise. Afternoons will involve more hands-on workshops focusing on more detailed topics. Schedules and topics may change based on participants' backgrounds and current needs.  Please note all courses will be taught in English.
Day 1
Monday, June 20th
Day 1 - Monday, June 20th
Introduction to Usability & User Measurement
A 100 year history of usability in pictures, people and events followed by a discussion of how usability is defined and measured across dozens of organizations. We will review common methods for measuring usability.  This will follow Chapters 1-2 in Quantifying the User Experience.
Day 1 - Monday, June 20th
Top Tasks Analysis
It's difficult to do everything well all the time. One of the biggest problems in interactions we see in software and websites is that developers and designers think users are doing one thing when in fact users are doing something else. The top task analysis is a simple, yet powerful way of understanding what critical few tasks tend to affect the bulk of the user experience.
Day 1 - Monday, June 20th
Benchmark Usability Testing
We will review a case study for two online rental car company websites using the standard usability metrics to understand how to obtain a valid usability benchmark and set the foundation for statistical decision making with UX metrics.
Day 1 - Monday, June 20th
Findability & Tree Testing
Despite improvements in search technology, browsing is still a dominant strategy used by most users. At the heart of findability problems is a navigation with a confusing structure and poorly chosen category labels. We will discuss how to conduct a tree-test to isolate and generate a valid quantitative baseline measure of findability. We will explore strategies for improving findability through card sorting and cross-linking and then comparing a new navigation structure to the baseline.
Day 1 - Monday, June 20th
Confidence Intervals
Sampling users of any size involves sampling error. Confidence intervals provide the level of precision around estimates of finability, completion rates, likelihood to recommend, and any metric you collect from a sample of users. We will cover both the concepts of confidence intervals and normal theory and how to apply this practice on any sample from 2 to 200,000 users. This will follow Chapter 3 in Quantifying the User Experience.

Day 1 - Monday, June 20th
Observing & Coding Usability Problems
At the heart of usability testing, whether it be the do-it-yourself kind or the more industrial strength kind, is documenting, diagnosing and reducing usability problems. Following up from the early quantitative benchmark data we will watch videos of users attempting to rent a car and document and discuss the usability problems.

Day 1 - Monday, June 20th
PM Workshop: Conducting Usability Tests
After covering the different methods, now we will get hands on and break into groups to work through the core usability testing methods of moderated sessions, unmoderated tests and tree-testing.

Day 2
Tuesday, June 21st
Day 2 - Tuesday, June 21st
Hypothesis Testing & Statistical Significance
With everyone wide awake on caffeine, we will get into both the theoretical and practical applications of testing hypotheses in the user experience. We will cover the basics of statistical testing and get practice determining if two websites or designs are statistically different. Participants will receive a comprehensive Excel calculator and guide to walk them through how to conduct statistical tests for the most common situations in applied user research. This will follow Chapters 5 and 10 in Quantifying the User Experience.

Day 2 - Tuesday, June 21st
A/B Testing and Metric Comparisons
We will continue getting practice forming hypotheses and testing the differences in designs by going more in depth into conducting A/B tests and determining if two designs are statistically significant at small and very large sample sizes. We will focus on balancing practical significance with statistical significance through a series of examples and exercises.

Day 2 - Tuesday, June 21st
Project Design & Deployment
In this half-day workshop, we'll give you hands-on instruction in going through setting up and preparing to analyze an unmoderated study (of your choosing) and prepare to launch it to collect real data from targeted participants.


Cocktail Reception Hosted by Op4G

Day 3
Wednesday, June 22nd
Day 3 - Wednesday, June 22nd
Power and Sample Size Calculations
How many users do you test? It's one of the most common and confusing questions in applied user research.  Instead of relying on vague rules of thumb, you'll learn how to compute sample sizes for making comparisons, discovering problems in usability tests, and for survey research.
Day 3 - Wednesday, June 22nd
Findability & Usability Case Studies
We will walk through a series of scenarios to bring together the methods learned earlier and apply research design, sample size calculations, metric selection and statistical comparisons. Working in teams, participants will design and conduct an unmoderated or findability study for analysis and discussion.

Day 3 - Wednesday, June 22nd
Final Analysis &  Project Presentations
You'll get help in preparing your analyis and statistical calculations then present your findings.

Founding principal of MeasuringU
Jeff Sauro is the founding principal of MeasuringU, a company providing statistics and usability consulting to Fortune 1000 companies. He has taught UX methods and statistics workshops at companies including Cisco, Autodesk, PayPal, Shutterstock and Rackspace. He is also a regular speaker and instructor at leading User Experience conferences including CHI, UxPA and HCII.

He is the author of four books and over twenty papers. Jeff received his masters from Stanford University in Learning, Design & Technology with a concentration in Statistical Concepts.
Accomodations

The MeasuringU Team is working on group rates at the following, near-by hotels (prices will change):
Via Matteo Boiardo, 30 - 00185 Roma, Italy

Via Matteo Boiardo, 30
00185 Roma, Italy
Phone: +39 06 9799 7045
Hotel  Website
Via Labicana, 144 - 00184 Rome, Italy

Via Labicana, 144
00184 Rome, Italy
Phone: +39 06 77 0021
Hotel Website
Via Emanuele Filiberto, 173 - 00185 Rome, Italy

Via Emanuele Filiberto, 173
00185 Rome, Italy
Phone: +39 06 77 0121
Hotel Website
 
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